KCPR relies on support from the community in the form of fundraisers,
auctions, and underwriting. If you are interested in supporting college
radio while increasing awareness of your business, please read about our
underwriting possibilities. KCPR is willing to negotiate trade arrangements
in return for underwriting.
Underwriting is much like a advertising, except as a non profit, educational
organization, we are bound by certain FCC regulations. The difference?
We can do almost everything you hear in most commercial advertisements
with limitations on airing prices, comparisons, and calls to action.
We can:
- Mention the name of your business
- Give address, telephone,website, and other contact information
- List brands of goods or types of services offered by your business
We cannot:
- Include price information or air price quotes
- Use comparative or qualitative descriptions (best, lowest, biggest
etc..)
- Make a call to action (go there, you should buy etc.)
KCPR makes a recorded message using the information you provide. Recorded
spots are approximately 30-45 seconds in length. You can either provide
us with your own script, you may come in and record your own voice,
or we can do everything for you.
A
simple cart read by a customer, created by our DJs
A
simple cart created by our DJs
A
skit created by our DJs
Contact:
You may reach our Underwriting Director by
mail.
KCPR runs all of its underwriting spots at 30 minutes past the hour.
Most underwriters choose to run their spots during the daylight hours.
Consequently, some hours are doubly requested. Air-times are first-come,
first-serve, and we reserve the right to adjust underwriting schedules
accordingly. We do not run spots more than 3 times per day.
Rate schedule (subject to change)
|
Package
|
spots/ day
|
Runtime
|
Total spots
|
Average price
|
Total Price
|
|
A
|
1
|
1 week
|
7
|
$7.14
|
$50
|
|
B
|
2
|
1 week
|
14
|
$7.14
|
$100
|
|
C
|
3
|
1 week
|
21
|
$6.90
|
$145
|
|
D
|
1
|
1 month
|
30
|
$6.67
|
$200
|
|
E
|
2
|
1 month
|
60
|
$5.83
|
$350
|
|
F
|
3
|
1 month
|
90
|
$4.72
|
$425
|
|
G
|
1
|
2 months
|
60
|
$5.83
|
$350
|
|
H
|
2
|
2months
|
120
|
$4.58
|
$550
|
|
J
|
3
|
2 months
|
180
|
$4.44
|
$800
|
|
|